Team TumkurLab

In the digital era, global brands face unique challenges in protecting their online identity, from securing domain names to countering fraudulent lookalike websites. This article explores how major brands like Amazon and Coca-Cola tackle domain-related issues, from purchasing back critical domains to enforcing anti-fraud measures. It also dives into best practices, such as domain monitoring, implementing DMARC protocols, and utilizing tools like UDRP for dispute resolution. Learn how brands combat rogue actors persistently registering similar domains and safeguard their digital IP to ensure trust, security, and brand integrity.